Kanye West’s 6th album Yeezus sparked controversy for its minimalist cover consisting only of a clear jewel case sealed with red tape.

To tap into the buzz, I launched a global 99designs campaign inviting creatives to reimagine the album art. The contest went viral, generating over 1,000 submissions from 200+ designers worldwide.

The designs were featured in major music outlets, including Urb and The Source, driving significant traffic and brand awareness for 99designs.