99designs by Vista partnered with United Masters music distribution services to offer album cover and merch design services. The goal of the campaign was to drive brand awareness among up-and-coming music artists needing artwork.

For this campaign I assisted with the design of landing pages, social media assets, art direction, and campaign activation.

To promote brand awareness, 4 United Masters music artists were paired with industry renowned designers to create new album cover art for their latest singles. The process was documented in a 4-part YouTube Series called “Cover Your Tracks”. Brand integrations were placed within the video series, captions, social media, and UM mobile app, driving traffic to the 99designs services page.