Located within the historic Art Deco landmark, Hotel De Anza in San Jose, the Hedley Club is best known for its intimate jazz performances and vintage charm. To broaden its cultural reach and engage a younger demographic, my production team and I collaborated with the hotel to introduce a summer DJ series featuring local and internationally recognized music curators.

As the principal graphic designer, I was commissioned to develop the visual branding for the series. My creative direction fused elements of nature, mysticism, and bohemian spirit with modern-vintage design sensibilities, reflecting both the timeless elegance of the venue and the eclectic energy of its evolving soundscape.