99days of Design
Campaign Strategy & Activation
99 Days of Design was an international, social impact marketing campaign launched to help small businesses persevere following the challenges of the pandemic. The goal was to provide refreshed brand identities, marketing materials, and $15k in financial support to 99 small businesses in 99 days.
For this campaign I served as Senior Project Manager, coordinating teams of designers, project managers, marketing and fulfillment teams across 5 different timezones. This was by far the most aggressive and rewarding campaign I’d worked on, helping to uplift BIPOC, LGBQT, and women-owned businesses from around the world.